Sofia Chang. Communications Designer. Content Strategist.

Building digital presences that actually connect with people — through social media, web content, graphic design, and video. Based in Irvine, CA.
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BY THE NUMBERS
635%
Increase in page impressions
Year 1 at the City of Westminster
March 2025–2026 vs. March 2024–2025
1.4K%
Increase in video views
Year 1 at the City of Westminster
March 2025–2026 vs. March 2024–2025
292%
Increase in followers
Year 1 at the City of Westminster
March 2025–2026 vs. March 2024–2025
886%
Increase in link clicks
Year 1 at the City of Westminster
March 2025–2026 vs. March 2024–2025
309%
Increase in reach
Year 1 at the City of Westminster
March 2025–2026 vs. March 2024–2025
60K+
Combined Followers Managed
UCLA + Westminster
 

Selected work.

State of the City

State of the City

End-to-end event communications for Westminster's first State of the City in nearly a decade — program design, sponsorship deck, standing slides, a four-email campaign reaching 6,500+ subscribers, and day-of coordination.

True Bruin Welcome

True Bruin Welcome

Full brand identity and campaign design for UCLA's flagship new student orientation — custom illustrations, arena display graphics, 10,000 Chancellor fans, and a brand system adopted across 25+ departments.

EXPERTISE 01
Graphic Design & Brand
From event campaigns to editorial series to brand systems — print, digital, and everything in between. Consistent, intentional, and always on brand.
02
Web & Digital
CMS management, content publishing, accessibility compliance, SEO, and digital asset organization. Clean, accurate, and built for real users.
03
Social & Content Strategy
Platform management, content calendars, campaign development, community engagement, analytics, and paid social. Built to perform, designed to connect.
04
Video & Photography
Event coverage, short-form video, Reels, and b-roll — from concept to edit to publish. Content that actually gets watched.

Let’s make
something great.

Sofia is always interested in connecting with people doing interesting work. Whether it’s an opportunity, collaboration, or just a good conversation about design and digital communications.