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Hammer Museum

Hammer Museum

Nine months of design and communications work across every corner of a major LA art institution.

Role
Digital Communications Intern
Organization
Hammer Museum
Timeline
October 2021–June 2022
Tools
Adobe InDesign, Illustrator, Photoshop, Drupal
Deliverables
Program graphics · Exhibition impact reports · Board reports · New employee orientation deck · Membership flyer · Print guide calendar spread · Advertising web banners · Website management
OVERVIEW

The Hammer Museum is one of Los Angeles’s leading contemporary art institutions, known for its commitment to free admission, boundary-pushing programming, and deep community engagement. During a 9-month internship reporting directly to the Associate Director of Communications & Marketing, I designed across virtually every format the museum used — social graphics, print publications, internal reports, advertising banners, and the museum’s website — building fluency in institutional communications at a high level.

PROCESS

The highest-volume work was program graphics. I designed all weekly promotional graphics for the Hammer’s social media channels and website, reaching approximately 400,000 followers across platforms. By the end of the internship I had designed more than 300 graphics, each requiring accuracy around exhibition names, artist names, dates, and the Hammer’s precise brand standards.

Publication design was the other major thread. I designed the Hammer’s seasonal print guide calendar spread, the internal new employee orientation deck (19 pages), and the official board report each season — the summer 2022 report ran 11 pages covering current and upcoming exhibitions and public programs. I also created exhibition impact reports for the Hammer’s major shows, including a 21-page report for No Humans Involved incorporating exhibition highlights and significant press clippings.

For the spring 2022 exhibition Ulysses Jenkins: Without Your Interpretation, I designed a suite of web banners distributed to advertising partners including Artillery Magazine and KCRW, adapting the exhibition’s established visual identity across multiple formats and sizes.

Additional work included a membership welcome flyer distributed at the front desk, and regular website maintenance and content updates using Drupal.

PROJECT DELIVERABLES